About Us

The Melbourne Football Club

Our partnership with Melbourne Football Club

In January 2018, Zurich announced a three year agreement to become Co-Principal Partner of the Melbourne Football Club (nicknamed the Demons).

This sees us partner with one of the AFL’s foundation clubs, with a proud heritage stretching back to 1858. Indeed, they lay claim to being the oldest professional sporting club – of any code – in the world. AFL is Australia’s most popular sporting code, taking into account participation, game attendance, TV viewing figures and media coverage.

As one of the largest specialist insurers in Australia, Zurich is constantly seeking new ways to connect with its customers, partners, and the community at large. The partnership provides the ideal vehicle to make those connections, and to bring to life our focus on physical and mental wellbeing, while building our brand strength around Australia.

Our Zurich logo features proudly on the front of all Melbourne’s playing and training gear, from game day guernsey's, to training tops, jackets and media polos. We also feature prominently on game day, with signage around the MCG (highly visible on television), and a presence outside the ground where fans can get their hands on some great Zurich merchandise.

As Co-Principal partner we also play an active role in some important community programs, including the annual Big Freeze campaign lead by Fight MND as well as childhood literacy and indigenous youth engagement programs.


Melbourne Football Club in the community, proudly supported by Zurich

Partnering with Melbourne allows Zurich to play an active role in many important community programs, spanning health, childhood literacy and indigenous youth programs.

Learn about MFC's community programs

Fighting MND

Each year the Melbourne Football Club hosts the ‘Big Freeze at the G’.

Coinciding with one of the biggest fixtures on the AFL calendar – the annual clash between Melbourne and Collingwood – the Big Freeze is the flagship fundraising event for the Fight MND Foundation.

Motor Neurone Disease (MND) is the name given to a group of diseases in which the nerve cells (neurones) controlling the muscles that enable us to move around, speak, swallow and breathe fail to work normally and eventually die. With no nerves to activate them the muscles gradually weaken and waste.

Thanks to the fierce determination of Essendon legend and former Melbourne Coach Neale Daniher (himself a MND sufferer), this event has raised millions to help find a cure for this insidious disease.

Zurich itself is now a major donor to the MND Research Foundation, making corporate donations as well as encouraging fund raising efforts by its staff.

Paul Bedbrook


Breast Cancer Network Australia

Breast Cancer Network Australia (BCNA) is a not-for-profit organisation that supports Australians affected by breast cancer. 

BCNA aims to ensure that Australians affected by breast cancer receive support, information, treatment and care appropriate to their needs.

BCNA is the peak national organisation for Australians affected by breast cancer, and consists of a network of more than 100,000 individual members and 300 Member Groups.

Every year Melbourne hosts the ‘Pink Lady’ round at the MCG, culminating in the ‘Field of Women’ event.

❯ Find out more here

Paul Bedbrook


Read like a Demon – improving childhood literacy

The Read Like a Demon program is a community-based reading engagement program for young people and is run in partnership with Monash University. The Read Like a Demon initiative responds to literacy as a social justice issue and recognises that literacy skills promote positive life outcomes.

The program aims to engage students, both in school and beyond, and incorporates program specific resources and the use of sporting role models to stimulate independent reading and related literacy skills.

Through the Read Like a Demon website, students can:

  • Access the Read Like a Demon Book Club where they can browse the latest popular texts, and submit a book review online.
  • Submit a creative writing piece in the Write Like a Demon competition. At end of season, one entry will be selected and the author will be named ‘Writer of the Year’.
  • Listen to some of the Melbourne Football Club’s AFL and AFLW stars chat about some of their favourite picture story books in online digital book chats.
  • Explore an interactive ANZAC Day website which uses player avatars to help guide them through the website

❯ Find out more here


Indigenous Progams

The Melbourne Football Club is proud to make a commitment to fully support reconciliation, now and into the future.

They continue to gather an understanding of, and embrace, reconciliation within the community, with the aim to truly value and embrace the histories and cultures of Aboriginal and Torres Strait Islander peoples within the club.

There is a strong connection with Aboriginal and Torres Strait Islander peoples within the AFL and the wider AFL community. By nurturing these relationships, Melbourne FC can have a positive influence on the outcomes of Aboriginal and Torres Strait Islander peoples as well as broader community views on issues such as reconciliation, awareness and respect. Through their presence in the Northern Territory, playing AFL games in Darwin and Alice Springs, they have developed several strong relationships with NT communities and NT government. The club has undertaken community work in trachoma awareness. Trachoma is an infectious eye disease that can lead to blindness. As it is easily treated with antibiotics, trachoma is regarded as a disease of poverty and is now unknown in developed countries—except Australia.

Through their Reconciliation Action Plan (RAP), Melbourne Football Club aims to create a welcoming, inclusive and nurturing environment that is socially, culturally and spiritually safe and accessible for Aboriginal and Torres Strait Islander peoples now and into the future. This can’t be achieved without building respect for Aboriginal and Torres Strait peoples among internal and external stakeholders. For this reason, a ‘Welcome to Country’ video will be played before each home game, developed in consultation with the Wurundjeri elders, as well as displaying an Acknowledgement of Country plaque in our offices showing respect and acknowledging Aboriginal & Torres Strait Islander people.

❯ Find out more here

Melbourne Football Club – Key Facts

  • Formed: 1858
  • Nickname: The Demons
  • Home ground: MCG
  • Senior Coach: Simon Goodwin
  • Co-Captains: Nathan Jones and Jack Viney
  • Premierships: 12

❯ Find out more on the MFC website