Zurich Australia has been proud Co-Principal Partner of Melbourne Football Club’s AFL team since 2018 and we extended our partnership to include the Dee’s AFLW team in 2020.
This sees us partner with one of the AFL’s foundation clubs, with a proud heritage stretching back to 1858. Indeed, they lay claim to being the oldest professional sporting club – of any code – in the world. AFL is Australia’s most popular sporting code, taking into account participation, game attendance, TV viewing figures and media coverage.
As one of the largest specialist insurers in Australia, Zurich is constantly seeking new ways to connect with our customers, partners, and the community at large. The partnership provides the ideal vehicle to make those connections, and to bring to life our focus on physical and mental wellbeing, while building our brand strength around Australia.
Our Zurich logo features proudly on the front of the men’s playing and training gear, and on the back of the women’s.
As Co-Principal Partner, we also play an active role in some important community programs, including the annual Big Freeze campaign lead by Fight MND, Round for Reach and the BCNA Pink Lady match.