IBIS world in their most recent insurance industry report suggested that it is a lack of knowledge about most types of insurance that contributes to consumers' ambivalence towards life's risks.
As an adviser, it is crucial that you are prepared for effective 'misinsurance' conversations:
Zurich's whitepaper on misinsurance - where people actually have the wrong type of cover - sheds light on the lack of knowledge and understanding Australians have when it comes to their life insurance.Download
Zurich has developed a flipchart that advisers can use in their first meeting with a client to explain the insurance process and how cover levels may be calculated.Download
Are Australians misinformed?